Glossary
Decision intelligence, defined.
Plain-English definitions of the terms behind mTab Pulse and the decision intelligence category.
Decision intelligence
The practice and software layer that turns scattered data into a clear answer to three questions — what happened, why it matters, and what to do next — by proactively surfacing role-relevant signals with a recommended action.
Decision intelligence layer
A proactive surface that sits above your data and tools, ranks the signals that matter to each user's role, explains them in plain language, and recommends next steps — rather than waiting for the user to pull and interpret a dashboard.
Signal
The atomic unit of decision intelligence: a single ranked card representing an event, shift, or finding relevant to a user or team, framed with what happened, why it matters, recommended actions, confidence, and source attribution.
Role-aware ranking
Scoring and ordering signals by their relevance to a specific person's role, company, industry, and priorities — so two leaders watching the same market see different, personally relevant feeds.
Competitive intelligence
The discipline of monitoring competitors' moves — launches, pricing, positioning, campaigns — and turning them into timely, actionable guidance. In a decision intelligence layer, competitive signals are fused with internal data and a recommended response.
Governed research distribution
Publishing research and insights findings as governed signals routed to specific audiences, with evidence attached and controlled access to underlying detail — so insight reaches the business leaders who act on it, in context.
Institutional memory
The accumulated record of signals an organization noticed, investigated, decided on, and the outcomes that followed — so when a similar signal reappears, the team starts with prior context instead of from scratch.
Stop digging. Start knowing.
Join the leaders who walk in already knowing what matters next.