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New Introducing mTab Pulse: decision intelligence that does the digging for you.

Decision Intelligence for Business Leaders

Never miss
what matters.

Pulse surfaces what's changing across your market, competitors, customers, and connected data — tailored to your role, so your team can decide and act faster.

Start free trial Watch the 2-min tour

Just enter your role and company, and Pulse gets to work in minutes.

Pulse
Competitive Intelligence
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Competitor −12% lease

Competitor X cut EV lease pricing 12% across 4 key DMAs

Competitor X · EMEA 2d ago
4
Market Shift +22% supply

Used-EV inventory is climbing fast in the Southeast

Segment · US Southeast 4d ago
1
Research Finding

Internal study: younger buyers rank software UX above range

mTab Research · promoted 1w ago
6

Trusted by the world's leading brands

FordToyotaDisneyNetflixESPNParamountHyundaiAppleKellanova

The Pulse signal

Pulse digs through the market and your data.
You get the signal.

No charts to build, no queries to write. Pulse finds the signal buried in your data and lays it out in context so you and your team can decide what to do next.

  • What happened

    The move, in plain language — drawn from public sources and your connected data.

  • Why it matters

    The business implication, framed for your role, your brand, and your number.

  • What to do next

    One to three recommended actions, calibrated to how confident Pulse is.

Competitor High confidence

Competitor X cut EV lease pricing 12% across 4 key DMAs

Competitor X · EMEA · 2d ago

What happened

Competitor X dropped EV crossover lease offers ~12% in four of your strongest metros. Public promos + a 14% week-over-week rise in their configurator traffic confirm an aggressive push.

Why it matters

The cut directly undercuts your current offer in the two markets that drive 30% of segment volume — and it targets the exact buyer your 2026 launch needs.

What to do next

  1. 1 Model share-at-risk in the four affected DMAs
  2. 2 Brief the pricing committee before the weekend incentive window
  3. 3 Alert regional sales with a holding counter-offer
3 sources

Interactive demo

Select a role and watch the feed become yours.

Pulse scans the same world differently for every role perspective. Unlike a dashboard — Pulse is a live feed read for your daily work.

Pulse
Competitive Intelligence
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Competitor −12% lease

Competitor X cut EV lease pricing 12% across 4 key DMAs

Competitor X · EMEA 2d ago
4
Market Shift +22% supply

Used-EV inventory is climbing fast in the Southeast

Segment · US Southeast 4d ago
1
Research Finding

Internal study: younger buyers rank software UX above range

mTab Research · promoted 1w ago
6
Pulse
Brand & Marketing
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Brand & Customer −6 pts NPS

Brand sentiment dipped 6 pts after the recipe reformulation

Core brand · US 3d ago
8
Competitor New SKU

Private-label rival launched a clean-label line at your price

Retailer brand · National 5d ago
2
Micro Trend +5× mentions

'Protein-forward' snacking is accelerating faster than forecast

Category · US 1w ago
3
Pulse
Strategic Planning
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Micro Trend +5× QoQ

'Cortado' menu mentions up 5× QoQ across QSR

Category · QSR 1d ago
5
Market Shift +18% cost

Ingredient cost spike is reshaping competitor pricing

Commodity · Global 3d ago
2
Brand & Customer

Clean-label sentiment is rising around your category claims

Category · US 6d ago
1
Pulse
Audience & Content
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Market Shift +9 pts

Gen Z completion rates are climbing for short-form drama

Format · Streaming 2d ago
4
Competitor New bundle

A rival announced a bundle targeting your retention segment

Competitor · Subscription 4d ago
3
Research Finding

Internal study: perceived value is slipping with younger viewers

mTab Research · promoted 1w ago
5
Start your trial and enter your own role

Dashboards vs. ad-hoc AI vs. mTab Pulse

Not a dashboard. Not another AI tool. The feed that tells you what to do next.

Dashboards make you dig. Ad-hoc AI answers when asked. Pulse is governed, always-watching AI: every signal cited, recommending what to do, so you and your team decide.

The dashboard era

  • You open it and decide where to look
  • Shows your own metrics, in isolation
  • Tells you what; you work out the so-what
  • Static; every session starts from zero
  • Built for analysts

Ad-hoc AI

  • Runs only when you stop to prompt it
  • Generic, no read on your role or your data
  • Ungoverned; no sources or audit trail
  • Can act on its own, with no sign-off
  • One-off answers; nothing your team can reuse

mTab Pulse decision intelligence

  • Always on, watching your world 24/7
  • Tuned to your role; outside signals + your data
  • What happened, why it matters, what to do next
  • Cited and confidence-scored; it recommends, you decide
  • Compounds + governed sharing for your team

Outside + inside

Your whole data picture, finally in one place.

BI tools show your own numbers. Monitoring tools show the outside world. Pulse fuses both, finds the signals that matter, and tells you what to do about them.

External signals

  • Market & category news
  • Competitor moves
  • Social & public discourse
  • Reviews & ratings

One feed

Your internal data

  • mTab research findings
  • Qualtrics surveys
  • Snowflake & Salesforce
  • Docs, decks & trackers

Gets smarter as you connect

Valuable on day one. More useful with every source you connect.

Start with public market intelligence, no setup needed. Connect your data and Pulse climbs from what's happening, to what's happening to you, to what will happen and what to do about it.

01

Public intelligence

Value on day one from public market, competitor & category sources — zero integration.

02

Enterprise-enriched

Connect your data and Pulse moves from what's happening to what's happening to you.

03

Research-amplified

Your research team's findings, published into the feed where leaders already are.

04

Prescriptive

Causal & predictive models connect signals to outcomes — and what to do about them.

Connect your sources

mTab Research
Qualtrics
Snowflake
Salesforce
Google Drive
Public sources

Collaboration

Make the call as a team.

Share a signal, start the discussion right on the evidence, follow what matters, and keep the decision and the reasoning in one place.

Individual Pulse

Your daily briefing

Team Pulse

One shared signal of record

Organization Pulse

The leadership-wide view

Competitor X cut EV lease pricing 12% across 4 key DMAs

AK RS ML JT
+3 following
RS
Rachel — pricing committee meets Thursday. Pulling share-at-risk now.
ML
Marisa — looping in @regional-sales. Decision recorded.
Comment or @mention a teammate…

By industry

Built for the way your industry moves.

Automotive

Quality, competitive & brand signals — the day they emerge.

See Automotive Pulse

Media & Entertainment

Audience shifts, content moves & subscriber signals.

See Media & Entertainment Pulse

Consumer Goods (CPG)

Competitive, category & shopper signals in one feed.

See Consumer Goods (CPG) Pulse

Food & Beverage

Micro-trends, pricing pressure & innovation signals.

See Food & Beverage Pulse

Energy & Utilities

Market, regulatory & customer signals for planners.

See Energy & Utilities Pulse

Financial Services

Competitive, brand & customer signals, governed.

See Financial Services Pulse

By role

Whatever you lead, Pulse leads with you.

Strategic Planning The shifts shaping your category, before the board asks. Brand & Marketing Brand and customer signals, the moment perception moves. Product Quality Quality issues surfaced from reviews and your data — early. Innovation & Category Emerging trends and white space, on the rising curve. Insights & Analytics Distribute your findings where leaders actually act. Commercial & Strategy Pricing, demand and competitive moves that hit the number. Competitive Intelligence Every rival move, surfaced and explained, the day it happens.

FAQ

Questions leaders ask before they switch.

How is mTab Pulse different from a BI dashboard?

A dashboard waits for you to open it, pick filters, and interpret the chart. Pulse is the opposite: it continuously watches your market and your data, ranks what matters for your role, and pushes you the signal — already explained, with a recommended next step. You pull from a dashboard; Pulse pushes to you.

Is this just news or alerts?

No. News tools tell you what happened in the world; alerting tools ping you when a metric crosses a line. Pulse fuses external market signals with your internal research and enterprise data, frames each one for your specific role, and attaches recommended actions. It's intelligence, not a firehose.

Do I need to connect data to get value?

No. Pulse delivers value on day one using public market, competitor, and category sources ranked by your role, company, and industry. It gets deeper as you connect Google Drive, Qualtrics, Snowflake, Salesforce, and mTab research — but you see relevant signals in minutes, with zero integration.

How does Pulse decide what's relevant to me?

You tell Pulse your role, company, industry, and the brands, competitors, and topics you care about. Pulse ranks every signal by relevance to your role, business impact, urgency, novelty, and confidence — so your feed is a curated briefing, not everything that happened.

Is my data governed and secure?

Yes. Pulse is governed by design: role-based permissions, source-aware access controls, and full source attribution on every signal. Research teams publish findings to specific audiences with controlled access to underlying detail.

How fast until I see value?

Minutes. Enter your role and company — or your LinkedIn — and Pulse builds a live, role-aware feed from public data right away. A specialist sets up your free 2-week trial so you and your team see relevant signals on day one.

Pricing

Start free. Grow from one leader to the whole org.

Every plan starts with a free 2-week trial. We'll set up your Pulse and your team's.

Individual Pulse

Your role, read for you.

$49 / user / mo

  • Personal role-aware feed
  • All 7 feed sections
  • Public & external market intelligence
  • What happened / why it matters / what to do next on every signal
  • Save, follow & filter
Start free trial
Most popular

Team Pulse

Get your team on the same signal.

$99 / user / mo

  • Everything in Individual, plus:
  • Shared Team Pulse feed
  • Comments, @mentions & shared boards
  • Qualtrics, Snowflake & Salesforce connectors
  • Governed research publishing
Start free trial

Organization Pulse

The signal of record for leadership.

Custom

  • Everything in Team, plus:
  • Organization Pulse leadership view
  • SSO & role-based governance
  • All connectors + mTab research amplification
  • Prescriptive (causal & predictive) tier
Talk to sales

Indicative pricing, billed annually. See full plans on the pricing page.

From the blog

Ideas on knowing what matters next.

All articles
Product TOFU

Introducing mTab Pulse: The Decision Intelligence Layer for Business Leaders

Meet mTab Pulse — a live, role-aware feed that surfaces the signals that matter to your role and tells you what happened, why it matters, and what to do next.

Jun 1, 2026 3 min read
Research distribution MOFU

How Insights Teams Can Stop Shipping Decks Nobody Reads

Your best research dies in a slide deck viewed once. Here's how insights teams turn findings into governed signals that reach the leaders who actually act on them.

May 26, 2026 5 min read
Decision intelligence TOFU

What Is Decision Intelligence? A Plain-English Guide for Business Leaders

Decision intelligence turns scattered data into a clear answer: what happened, why it matters, and what to do next. Here's what it means for business leaders — in plain English.

May 19, 2026 6 min read

Stop digging. Start knowing.

Join the leaders who walk in already knowing what matters next.

Start free trial Talk to sales
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