Product
Introducing mTab Pulse: The Decision Intelligence Layer for Business Leaders
Meet mTab Pulse — a live, role-aware feed that surfaces the signals that matter to your role and tells you what happened, why it matters, and what to do next.
The mTab Team
June 1, 2026 · 3 min read
In short: Today we’re introducing mTab Pulse — the live decision intelligence layer for business leaders. Instead of asking you to open a dashboard and figure out what matters, Pulse reads your market for you and surfaces the signals that matter to your role, each framed with what happened, why it matters, and what to do next.
Business leaders don’t have a data problem. They have a direction problem. The signals that should shape a decision are scattered across dashboards, news, research portals, CRM systems, and inboxes — and the work of finding, interpreting, and acting on them falls entirely on the leader.
mTab Pulse flips that.
What is Pulse?
Pulse is a live, role-aware feed. Tell it your role and company — or drop your LinkedIn — and it surfaces the most important things happening across your market, competitors, customers, and category, ranked for someone in your seat. Every signal answers three questions:
- What happened — the move, in plain language.
- Why it matters — the implication for your role and your number.
- What to do next — one to three recommended actions, with the evidence attached.
Why we built it
mTab has spent two decades helping the world’s leading automotive, media, and consumer brands turn research into insight. But that intelligence too often stopped at the analyst’s desk. Pulse extends it to every business leader — and gives insights teams a governed way to publish their findings where leaders actually act.
Valuable on day one
Pulse delivers value before you connect anything, using public market and competitor signals ranked by your role and industry. Connect your data — Google Drive, Qualtrics, Snowflake, Salesforce, mTab research — and it gets sharper, moving from what’s happening to what’s happening to you to what to do about it.
Get started
Pulse is available now with a free 2-week trial. A specialist sets up your feed and your team’s, so you see relevant signals on day one.