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How it works

It does the work. You make the call.

Pulse flips the script: instead of asking you to open a dashboard and figure out what matters, it reads your market for you and surfaces the signal — already explained, with a recommended next step.

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How it works

You set it up in minutes. It works for you from day one.

01

Tell Pulse who you are

Enter your role and company — or just drop your LinkedIn. Pulse instantly understands what matters to someone in your seat.

02

Get your Pulse

A live, ranked feed of this week's signals across your market, competitors, customers, and category — read for your role, from public data, with zero integration.

03

Act and align

Save, share, @mention, and decide on the signal itself. Connect your data to go deeper. Your Pulse compounds into team memory.

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The Pulse signal

Pulse digs through the market and your data.
You get the signal.

No charts to build, no queries to write. Pulse finds the signal buried in your data and lays it out in context so you and your team can decide what to do next.

  • What happened

    The move, in plain language — drawn from public sources and your connected data.

  • Why it matters

    The business implication, framed for your role, your brand, and your number.

  • What to do next

    One to three recommended actions, calibrated to how confident Pulse is.

Competitor High confidence

Competitor X cut EV lease pricing 12% across 4 key DMAs

Competitor X · EMEA · 2d ago

What happened

Competitor X dropped EV crossover lease offers ~12% in four of your strongest metros. Public promos + a 14% week-over-week rise in their configurator traffic confirm an aggressive push.

Why it matters

The cut directly undercuts your current offer in the two markets that drive 30% of segment volume — and it targets the exact buyer your 2026 launch needs.

What to do next

  1. 1 Model share-at-risk in the four affected DMAs
  2. 2 Brief the pricing committee before the weekend incentive window
  3. 3 Alert regional sales with a holding counter-offer
3 sources

Interactive demo

Select a role and watch the feed become yours.

Pulse scans the same world differently for every role perspective. Unlike a dashboard — Pulse is a live feed read for your daily work.

Pulse
Competitive Intelligence
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Competitor −12% lease

Competitor X cut EV lease pricing 12% across 4 key DMAs

Competitor X · EMEA 2d ago
4
Market Shift +22% supply

Used-EV inventory is climbing fast in the Southeast

Segment · US Southeast 4d ago
1
Research Finding

Internal study: younger buyers rank software UX above range

mTab Research · promoted 1w ago
6
Pulse
Brand & Marketing
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Brand & Customer −6 pts NPS

Brand sentiment dipped 6 pts after the recipe reformulation

Core brand · US 3d ago
8
Competitor New SKU

Private-label rival launched a clean-label line at your price

Retailer brand · National 5d ago
2
Micro Trend +5× mentions

'Protein-forward' snacking is accelerating faster than forecast

Category · US 1w ago
3
Pulse
Strategic Planning
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Micro Trend +5× QoQ

'Cortado' menu mentions up 5× QoQ across QSR

Category · QSR 1d ago
5
Market Shift +18% cost

Ingredient cost spike is reshaping competitor pricing

Commodity · Global 3d ago
2
Brand & Customer

Clean-label sentiment is rising around your category claims

Category · US 6d ago
1
Pulse
Audience & Content
Recommended for you
All Market Shifts Competitors Brand & Customer Research
Market Shift +9 pts

Gen Z completion rates are climbing for short-form drama

Format · Streaming 2d ago
4
Competitor New bundle

A rival announced a bundle targeting your retention segment

Competitor · Subscription 4d ago
3
Research Finding

Internal study: perceived value is slipping with younger viewers

mTab Research · promoted 1w ago
5
Start your trial and enter your own role

Gets smarter as you connect

Valuable on day one. More useful with every source you connect.

Start with public market intelligence, no setup needed. Connect your data and Pulse climbs from what's happening, to what's happening to you, to what will happen and what to do about it.

01

Public intelligence

Value on day one from public market, competitor & category sources — zero integration.

02

Enterprise-enriched

Connect your data and Pulse moves from what's happening to what's happening to you.

03

Research-amplified

Your research team's findings, published into the feed where leaders already are.

04

Prescriptive

Causal & predictive models connect signals to outcomes — and what to do about them.

Connect your sources

mTab Research
Qualtrics
Snowflake
Salesforce
Google Drive
Public sources

FAQ

How it works — your questions.

How is mTab Pulse different from a BI dashboard?

A dashboard waits for you to open it, pick filters, and interpret the chart. Pulse is the opposite: it continuously watches your market and your data, ranks what matters for your role, and pushes you the signal — already explained, with a recommended next step. You pull from a dashboard; Pulse pushes to you.

Is this just news or alerts?

No. News tools tell you what happened in the world; alerting tools ping you when a metric crosses a line. Pulse fuses external market signals with your internal research and enterprise data, frames each one for your specific role, and attaches recommended actions. It's intelligence, not a firehose.

Do I need to connect data to get value?

No. Pulse delivers value on day one using public market, competitor, and category sources ranked by your role, company, and industry. It gets deeper as you connect Google Drive, Qualtrics, Snowflake, Salesforce, and mTab research — but you see relevant signals in minutes, with zero integration.

How does Pulse decide what's relevant to me?

You tell Pulse your role, company, industry, and the brands, competitors, and topics you care about. Pulse ranks every signal by relevance to your role, business impact, urgency, novelty, and confidence — so your feed is a curated briefing, not everything that happened.

Is my data governed and secure?

Yes. Pulse is governed by design: role-based permissions, source-aware access controls, and full source attribution on every signal. Research teams publish findings to specific audiences with controlled access to underlying detail.

How fast until I see value?

Minutes. Enter your role and company — or your LinkedIn — and Pulse builds a live, role-aware feed from public data right away. A specialist sets up your free 2-week trial so you and your team see relevant signals on day one.

Stop digging. Start knowing.

Join the leaders who walk in already knowing what matters next.

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